Academy Sports and Outdoors Question

[TTU Wader]

I like their prices. There customer service is not the best but I don't go there to ask for advice, If you want knowledgeable staff go to FTU.

D.Jake.Patrick- the academy in Webster always has a full stock of bass assassins in many different colors. All the academys I have been in the Houston area have them too.

Not bashing Academy at all, but they have to have one of the worst websites out of all the sporting goods stores. I agree with Oleander Kayaker they need a fuller line of items. As far as the in-store experience, they need people in there that actually know at least a little bit about fishing. And most of all they need to start carrying bass assassins again!! The 5 inch sea shad is one of my favorite baits and not many places seem to carry them anymore. Another thing they should have is a rewards card, for example like the bass pro shops rewards card.

Hope this helps and good luck with the pitch!

[Oleander Kayaker]

I'd kind of like a fuller line of items posted, with buying on-line and a pick-up at the store. The store staff can pick the stuff off the shelves and have it waiting at the service desk. Refer to how Best-Buy does it on their site. The list of stuff is a good idea, though with an option for the user to supplement that list. I'd not be partial to blogs on an Academy site, I come here for that. I like the impartiality (we can still rag on Academy here without retribution).

[sublimesurf74]

I work in Interactive Advertising and we are doing a big pitch for Academy and I thought I would ping everyone here to find out things you might want to see from Academy on their website.

Is there anything you think Academy should do online to make their experience better? They used to have nothing on their site until about 6 months ago. Now they have SOME specific products and stuff but you can't purchase or anything - nor do they have the full product offering.

What do you like about Academy and what do you not - online or in their store?

Any feedback would be helpful.

Some of my initial thoughts are:

community blogs - fishing, football, fitness, etc...
online checklist and links to products on that checklist - buy all and save (example, tailgating checklist)
user submitted videos
interactive games/contest
etc....

Thanks,
Shawn